Everybody Hates Chrysler… Will It Ever End?
Courtesy of Travis
Mention the brand Chrysler, and for me, it brings back memories of slinging metal down the highway, pitching 300s and Town & Country minivans to those with a sense of flair to go along with their practicality, or, well, lack of funds for what they really wanted- something else.
Even with the then-new 300C, a manager, who sold them in America’s Golden Automotive Age- the 1950′s and ’60s told me- “Chryslers were always Cadillacs for cheap people…” And, looking back on 300s, Imperials, Dynasties and New Yorkers- he may have been on to something.
Historically, Chrysler vehicles were America’s innovation brand, much like Honda is to Japan, and Mercedes-Benz is to Germany. Now, before you start slinging insults- Chrysler really was once known as quite the engineering company, bringing out a whole laundry list of dynamic firsts thoughout history. But that’s just it. It’s history.
CNNMoney.com published a story entitled “Chrysler: Check Engine Now” and it got me thinking of the excitement and the vex that has been the troubled automaker.
Bottom-line, their product pipeline is weak, so is their public perception.
While Dodge Rams, Jeeps and Minivans with Sto-N-Go seating that folds flat to the floor is decent… It only goes so far, especially in this ultra-global, highly competitive marketplace that, not only has expanded- but it’s also improved.
Look at the Korean makes, Hyundai and Kia. Ten years ago, you wouldn’t even think of them, now, they’re remarkable players in their niches.
Chrysler has some niche brands- look at Jeep. But one brand is not enough. Not anymore.
There are a lot of cars guys waiting to pounce Chrysler dealers when the Fiat 500 hits.
But, for those of us who remember the initial frenzy that was the PT Cruiser, being cute, small and different only goes so far.
It’s a fad.
And if it’s one company that has exploited fads, it’s Chrysler.
The American in me, hopes they can survive for the next generation of car nuts to appreciate all the good they’ve done- at least for a little while.
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